Every project we do at Reap Growth falls under one or more of these six components. When something isn't working in a business, it's almost always one of them.
I've noticed that naming the category makes the problem easier to solve. A communication problem doesn't get fixed by new software. An accountability problem doesn't get fixed by better processes. Getting the category right matters.
Here's how I think about each one.
People
Roles, ownership, and accountability. Not just an org chart. actual clarity about who owns what, who makes which decisions, and what happens when something breaks. Most businesses have people. Fewer have defined roles that scale.
Process
How work actually gets done, documented and repeatable. Not every process needs an SOP. But the ones that do. onboarding, client delivery, billing, escalation. need to be written down and followed consistently. Not just carried in someone's head.
Technology
Tools that support the work instead of fighting it. The right software stack reduces friction and gives you visibility. The wrong one creates more meetings, more manual workarounds, and more things that fall through the cracks.
Data & Reporting
Visibility into what's actually happening. If you're making decisions based on gut feel or month-old numbers, you're guessing. Good reporting doesn't have to be complicated. It just has to show you the right things at the right time.
Communication
How information moves through the business. Who needs to know what, when, and how. Most communication problems aren't about people not talking. They're about unclear channels, undefined expectations, and no structure for escalation.
Accountability
Who owns what, and what happens when something breaks. Accountability without clarity is just blame. Real accountability means defined ownership, visible metrics, and a culture where problems get surfaced early instead of buried.
How to use this
If something in your business feels broken, start by naming which component it falls under. That usually makes the problem easier to solve. because it tells you what kind of fix you actually need.
Not sure which one it is? That's usually a sign there's more than one thing going on. Which is also fine. That's where most businesses are when they call us.
Not sure which component is the problem? That's usually where we start.
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